The wisdom of crowds … London did you listen?

Well everyone in the UK this week couldn’t have missed the wonderful London 2012 Olympic logo.

logoseb_mihir_416.jpg

There has been quite a lot of debate stimulated, I don’t like it, and I’m not in the minority!  Mihir Bose blog has good coverage.

What I find amazing is why didn’t we have a competition?  Why not use collaboration technology and get the population involved?

Is it difficult?  Well NO!  After the logo was revealed fubra.com promoted a site where anyone could submit and rate a logo, and also vote or comment on the official logo.  So far they have had:

  • over 26,000 votes about the official logo
  • almost 6,000 comments
  • and 180 individuals logos

Social tools in action!!  The best thing is many of the logos developed by individuals are superb.  Check it out here.  Considering the formal logo, branding and some other marketing material and messaging cost £400,000 I think the community efforts on the logo are much better!

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s