Steve has reminded me that he posted here on Maslow with collaboration and I think it compliments my post well.
The point of this being that for example:
- people won’t be interested in collaboration when they don’t have a stable PC
- people won’t be interested in knowledge management when they are running out of email quota every day
- people won’t be effective coaches when they are so overloaded with email that they don’t have time to think
- people won’t be interested in sharing when their PC is infected with malware or viruses
If you forgive the simplistic nature of the example, hopefully you can see the power of the model. It goes further through, again some simple examples:
- once a person has a working PC, Internet connection, storage space, virus and malware protection they will take it for granted and not consider it of value (unless you take it away) so you need to move up the hierarchy and provide higher value services. But don’t move up until you have satisfied more basic needs!
Also from Steve’s original post: